Platinum Professional Performance Styler
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What it is:A breakthrough professional styler featuring tri-zone® technology to guarantee constant, even, optimum temperature for healthier-looking hair.Key benefits:- Creates less breakage- Intensifies hair color- Adds shineIf you want to know more... Straighten, wave, or curl all hair types with less breakage, more color integrity, and more shine. Ghd’s breakthrough, innovative styler in white delivers maximum impact with minimum damage thanks to patented tri-zone technology. Six intelligent sensors guarantee the optimum styling temperature of 365°F across the plates for healthy-looking hair. It maintains heat evenly from root to tip, locking in moisture for lustrous, long-lasting results. Precision-milled, floating one-inch plates with a high-gloss finish glide effortlessly through hair for rapid styling and radiant shine. The ergonomically upgraded, rounded edges let you straighten, curl, or wave in a strokewith one-pass styling and a 20-second heat-up time that allows you to finish faster. For ultimate control, a unique wishbone hinge calibrates pressure so plates caress hair lightly instead of tightly. The ultra-versatile tool creates an array of head-turning styles without turning up the heat.What else you need to know:Platinum is the perfect choice for every hair type and length, especially color-treated tresses.This product is an Allure Best of Beauty award winner.Research results:Versus other stylers operating at 450°F:- 50% less breakage- 2x more colour integrityVersus untreated hair:- 20% increased shineIn a consumer use study on 110 consumers, after 1 day:- 100% agreed styler effortlessly glided through hair- 100% agreed styler smoothed hair without leaving it feeling heat damaged- 99% agreed hair looked shinier- 96% agreed hair looked healthier- 95% agreed their hair had less breakage compared to their regular styling iron- 95% agreed the condition of their hair felt improved- 94% agreed hair looked healthier, stronger and shinier in just one stroke After 3 days post-styling:- 93% agreed they had beautifully styled hair that lasted all day- 90% agreed their hair style held longer than usual Please note, this item is too large for gift packaging. Suggested Usage:-Mist hair with ghd Heat Protect Spray. -Separate your hair into sections before running the styler through each section slowly. -For curly hair, be sure to separate hair into small sections. Use a comb in conjunction with the styler and go slowly (at least eight seconds per pass) for best results. -Platinum’s ergonomic design and patented wishbone hinge ensures superior results with minimum effort, meaning there’s no need for you to squeeze the styler tightly during use. Precautions:-Do not use near water. -Do not unplug when in use. -Plates are hot to the touch when in use. -Do not wrap cord around styler when storing the styler. The award-winning hair styling brand ghd has a mission to create good hair days. The brand’s scientists work with stylists to develop patented technologies. Their innovative designs deliver long-lasting results that also keep hair healthy.