MAGICLIFT TECHNOLOGY: A cushioned band lifts, shapes, and supports without a wire. MAXIMUM COMFORT: Cotton-blend fabrics wick away moisture for all-day comfort. CUSTOM FIT: Hook-and-eye closure with 3 columns & 4 rows increases with size. SUPPORT: Two-way stretch back keeps straps in place for a flexible fit. DESIGNED IN NEW YORK SINCE 1921: We have over 100 years experience crafting bras for curvy women.