Ilia Lip Gloss in Heartbeat. Ilia Lip Gloss in Heartbeat. Immerse your lips in thirst-quenching moisture and a sweet whisper of color with ILIA Lip Gloss. This smooth, soft gloss provides the perfect amount of coverage to wear alone or paired with your most loved lipsticks.. Heartbeat - a true primary red hue. Coconut Oil, Shea Butter, and Vitamin E keep lips soft and hydrated. Vegan and 68% Organic. 0.11 oz. Designed to complement any shade of ILIA Lipstick. ILIR-WU57. LG-04. Looking to change the world's perception of organic beauty products, Sasha Plavsic introduced ILIA in 2011. Its ethical-sustainable approach is present throughout each product, from the nourishing and rejuvenating botanical-based formulas to the sleek recycled aluminum packaging. ILIA is dedicated to creating the purest products possible, with up to 85% bioactive organic ingredients making up each formulation. In combining skin-comforting elements with on-trend pigments, ILIA sets itself apart as the go-to brand for color-centric organic beauty.