This truly innovative gloss stain formula drenches your lips in hydrating butters and oils working together with collagen, peptides, and hyaluronic acid to help nourish lips, minimize the appearance of lip lines, and help your lips appear younger-looking, fresh, and their most beautiful. The best part? This ultra-hydrating gloss is infused with a soft color stain, so your gorgeous sheer flush of color lasts! For high shine and soft color pigment that glides on like a lightweight serum, all ages and skin tones can hydrate lips for the most luxurious feeling. How do I use it: Apply directly to your lips. The gloss can be worn on bare lips or over the top of any other lip product. All shades can be worn individually or together for a super-hydrating, sheer, naturally looking pretty flush of vitality-filled color that lasts. From IT Cosmetics. Includes 0.11-oz Vitality Lip Flush Hydrating Lip Gloss Soft Stain Soft Sweet Rose: a sheer rose pink shade Soft Naturally Flushed: a sheer nude pink shade Soft Je Ne Sais Quoi: a sheer pink flush shade