WHAT IT IS It's a 10 Miracle Shampoo delivers the intense conditioning and protection of keratin protein in a simple daily shampoo. 10 fl oz. Made in USA. WHAT IT DOES This shampoo protects color, shields against heat styling and environmental damage, and leaves hair bouncier and softer with every use. HOW TO USE IT Apply shampoo to wet hair and gently massage. Rinse thoroughly. Repeat if necessary. Follow with it's a 10 miracle deep conditioner.