Description Thick, full hair starts in the shower. John Frieda Luxurious Volume Touchably Full Shampoo prepares hair for voluminous style by gently cleansing without stripping. Formulated with Caffeine Vitality Complex to add fullness and soften hair, it increases volume up to 40% when used in combination with John Frieda Luxurious Volume Touchably Full Conditioner and John Frieda Luxurious Volume Root Booster Blow Dry Lotion. It’s gentle enough for everyday use and safe for colour-treated hair. For maximum volume, blow dry hair after use. How to Use John Frieda Luxurious Volume Touchably Full Shampoo for Fine Hair: Gently massage into wet hair and rinse well. Follow with John Frieda Luxurious Volume Touchably Full Conditioner for best results. About John Frieda Over three decades ago, the John Frieda brand started with the opening of a salon on New Cavendish Street, London. Today, the vision of the brand reflects that salon heritage: delivering products that target specific style problems and transform them. For salon-caliber results you can see and feel. We learned that to get there, the solution has to be tailored to your hair’s specific needs. So we made it our mission to crack the differences behind exactly what makes blondes brighter, brunettes shine, and frizz an ancient memory. Our products are fueled by an understanding of what makes each individual hair type unique. To help your style meet its perfect match.