Our thick, dense, superior saturating foam formula helps to lock in rich long-lasting color. Our colourists developed rich copper shades so at-home trendsetters can have exclusive access to the latest rich, fiery copper shades straight from the salon. The non-drip foam formula penetrates strands for deep color saturation. Spreads easily into roots for complete coverage without patchiness. Inspired by nature's intense, vibrant, fiery red hues.