This violet conditioner continues the toning process of Color Endure Violet Shampoo by helping to maintain the hue of cool blonde, highlighted, bleached or gray hair.sulfate freefor toning blonde/gray hairformulated with antioxidants and UV protectorsprevents fading and tonal changemade in AmericaHow to use: Apply a small amount to clean, damp hair. Leave in 1-3 minutes. Rinse.JCPenney limits the sale of all salon products and salon special purchases to 8 of any one item, up to a maximum of 12 items, per customer, per month.