What it is: An accessory that’s aptly defined by Kitsch as, “a scrunchie that is chic enough to wear to dinner"— so you can easily go from day to night. Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine, Medium, and ThickWhat Else You Need to Know: This statement scrunchie is made of luxe, voluminous, vegan chiffon to comfortably hold hair without creasing. It measures 4 inches wide by 8 inches diameter. Built on positivity and a “feel-good" purchase mentality, Cassandra Thurswell created KITSCH in 2010. Originally a destination for affordable and on-trend hair accessories and jewelry, this self-financed, female-owned company has evolved into a global lifestyle brand. KITSCH is an accessory powerhouse offering unique and quality products across beauty, fashion, home goods and more. KITSCH believes first and foremost to embrace your intuition and inspiration by being true to yourself, and buying what you love.