What it is: A lightweight cream to prime hair and extend the life of styles up to two times longer.Who it's for: All hair types.What it does: The brand's Healthy Hair Molecule (OFPMA) and priming emollients create a weightless shield around strands that repels dirt and oil to keep hair cleaner longer. Together, they also prime, detangle and correct the cuticle, creating an optimal base for extending your style.How to use: Apply to damp hair from roots to ends. Comb through. Style as usual. Use alone or layered under other styling products. Style Name:Living Proof Prime Style Extender. Style Number: 634934. Available in stores.