What it is: An innovative styler that is applied in the shower and lightly rinsed, creating air-dried styles with enhanced body and softness.Who it's for: Ideal for those with wavy (2A, 2B, 2C) or tight (3A) hair.What it does: This first-of-its-kind formula is designed to be applied in the shower and lightly rinsed, leaving behind cationic resins that bind to the hair and flex when dried so they enhance your hair's natural texture. The brand's patented Thickening Molecule PBAE deposits thickening dots on your hair fibers to create body and fullness. Magnetic texturizers build separation between your hair fibers to enhance your waves, and a hydrophobic resin controls flyaways and adds shine. Hair is left with natural texture and shine. How to use: Shampoo and condition hair as usual. Then apply generously to coat hair from roots to ends while still in the shower. Lightly rinse. Towel dry, scrunch and then let air dry. Paraben-free; phthalate-free; silicone-free Safe for color- or chemically treated hair Cruelty-free Made in the USA