Transfer Resistant Lipstick: This is the long lasting, transfer resistant color you’ve been searching for; The high intensity color glides on with a moisturizing feel that lasts up to 24 hours 7 Step Longwear: Simply apply High Intensity Color for true color pay off that resists transfer, fading and bleeding, the apply Pro Seal Balm to lock in color and leave lips feeling moisturized The Perfect Shade: We offer lipstick in every format: liquids, bullets and melty balms for maximum impact; With shades from bold reds to barely there nudes, find the perfect shade and format for you All Things Beauty: Keep your beauty stash stocked with the best; We have a variety of products to help you achieve any look - whether you need eye makeup for a killer cat eye or face makeup for a flawless complexion L'Oreal Innovation: As the biggest beauty brand in the world, we have an unparalleled commitment to combining the latest in technology with the highest in quality for the ultimate in luxury beauty