What it is: This color-safe shampoo strengthens and calms thick hair.What it does: It's an incredible do-it-all formula that tackles the most common concerns for your hair type. This rich, moisturizing shampoo strengthens and calms thick hair with keratin, smoothing marshmallow root, shea butter and avocado oil to fight frizz from the start. It's scented with Mercer Street, a rose fragrance with notes of Italian lemon, jasmine and white musk. How to use: Apply to hair and rinse thoroughly. 10 oz. Bottles and caps are fully recyclable and made with 20% post-consumer recycled materials Paraben-free; phthalate-free; sulfate-free Cruelty-free Made in the USA