Eyeliner by Rimmel London, May the wings of your eyeliner always be even, Long-lasting intense black color, Lightweight ink-like formula, Wing-shaped stamp applicator for perfect symmetrical cat eye flicks on both sides, Flexible felt tip to reach every corner and line, Want a closer look?, Just press play on the video. Rimmel London originated with perfumer Eugene Rimmel, whose experimentation with fragrance and love of color led him to cosmetics. Upon his death in 1887 his sons took over developing the extensive range of shades and textures. Today Rimmel London creates contemporary products with a professional finish, from eyeshadow palettes and mascaras to classic kohl eyeliners.