What it is: A cushion lip stain made with shea butter for ultimate comfort. What it does: This new shea butter-enriched formula comes with a flexible cushion applicator that enables you to create two ultra-trendy looks: a gradient effect gives lips a just-bitten look, and a high-coverage effect creates the look of fuller lips. The formula offers intense color and a powdery matte finish. Research results: In a consumer use test tested on 22 voluntary participants, after 14 days of use: - 91% found it easy to apply - 95% found it delightful to apply - 96% found that it delivered a matte finish - 81% found that the color did not accentuate imperfections - 96% found that coverage was even and consistent - 91% found that it had a smoothing texture - 86% found that the product was long lasting - 91% found that the product had a comfortable texture Suggested Usage: -For a full lip look, gently squeeze the tube to dispense the product. -Apply from the center to the corners of your mouth. -For a gradient effect, gently squeeze the tube to dispense the product. -Apply only at the center and use the side of the cushion applicator to smudge the color outward to the corners of your mouth. Size: 0.304 oz Ingredients: Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Dimethicone Crosspolymer, CI 45410 Red 28 Lake, Diisostearyl Malate, Hydrogenated Polyisobutene, Phenyl Trimethicone, Kaolin, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, HDI/Trimethylol Hexyllactone Crosspolymer, CI 77891 Titanium Dioxide, Pentaerythrityl Tetraisostearate, Mica, Polyethylene, Nylon-12, Fragrance, Silica, Gossypium Herbaceum Cotton Seed Oil, Butyrospermum Parkii Butter Butyrospermum Parkii Shea Butter, Tocopherol, Helianthus Annuus Sunflower Seed Oil, Lecithin, Ascorbyl Palmitate, Citric Acid.