With a name like Sportmax, you might be fooled into thinking that the diffusion line is tinged with a sporty aesthetic. In fact, the label is anything but. Sister to cult-Italian brand Max Mara, it fashions retro-inspired silhouettes like the Morgana coat. Cut from pure virgin wool, it's classically tailored with peak lapels and double-breasted fastening before falling to a calf-crazing length. Sold? Us too.| Sportmax wool coat 100% virgin wool; lining 100% polyester Exposed button fastenings at front Slim fit, peak lapels, long sleeves, welt pocket at chest, double breasted, two flap pockets at front, single vent at back, brushed texture Specialist dry clean True to size Size UK 8: length 42 in / 107 cm Model is 5 ft 10 in/1.78 m and wears a size UK 8 Midweight, non-stretch