What it is: A cult classic, bestselling, vegan mascara that lengthens, curls, volumizes, and conditions lashesnow in limited-edition, glam, mermaid-themed packaging.What it does: Lights, Camera, Lashes 4-in-1 Mascara curls and separates every lash with a 360° magniLASH wand for a naturally defined and voluminous look. Its blend of good-for-you ingredientslike rice bran, olive esters, and provitamin B5soften and nourish lashes with each stroke.What it is formulated WITHOUT:- Parabens- PhthalatesWhat else you need to know: This product is vegan, ophthalmologist-tested, dermatologist-tested, fragrance-free, and safe for contact-lens-wearers. Suggested Usage:-Wedge the wand at the base of lashes and pull out in a zig zag motion to reach every last lash. -Olive Esters: Condition and protect lashes. -Rice Bran Wax: Helps lengthen the appearance of lashes. -Carnauba Wax: An emollient to ensure a smooth application.-Provitamin B5: Helps hydrate and improve the appearance of lashes.-Mineral Pigments: Soothe and soften skin around the lash line. Water, Oryza Sativa (Rice) Bran Wax/Oryza Sativa (Rice) Bran Cera, Cyclopentasiloxane, Hydrogenated Olive Oil Stearyl Esters, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax, Alcohol Denat., Palmitic Acid, Stearic Acid, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax, Triethanolamine, Acacia Senegal Gum, Panthenol, VP/VA Copolymer, Polyvinyl Alcohol, Aminomethyl Propanediol, Chlorphenesin, Ascorbyl Palmitate, Phenoxyethanol, Iron Oxides (Ci 77499). Over a decade ago, beauty aficionado Maureen Kelly channeled her entrepreneurial spirit and set out to prove that glamour can be good for you. Launched in the heart of New York City, tarte is a smart, colorful brand offering healthy, eco-chic beauty products that truly work. Tarte’s cruelty-free, high-performance beauty is infused with pure, invigorating ingredients, and all tarte products are formulated without parabens, mineral oil, phthalates, sodium lauryl sulfate, triclosan, and synthetic fragrances. From award-winning blushes and lip tints to the breakthrough Amazonian clay and maracuja complexion products, tarte delivers powerful results for real woman. Be green, be smart, be tarte.