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The Inc Tee White

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Based in the L.E.S. in NYC, Alife represents all aspects of one of the city’s most vibrant neighborhoods, from art to music to activism. The now-global lifestyle brand boasts a loyal underground—and celeb—following that’s been around since its inception in ’99. And as always, it’s still setting trends by breaking the rules. Using its culturally rich roots as a guide for its design process, this collection highlights the brand’s fresh fonts and in-your-face graphics by blasting them onto T-shirts, hoodies, and flannels. It’s time to finally get Alife.