T-shirt by Blood Is The New Black Made from cotton. Soft touch jersey fabric. Large print on chest. Regular fit. ABOUT BLOOD IS THE NEW BLACK. Founded in New York City in 2004, underground label Blood Is The New Black seeks to support emerging artists with collaborative designs, fusing fashion and art to create a directional line of t-shirts. Featuring themes of love, death, money, and politics, founder and curator Mitra Khayyam aims to produce a canvas for self-expression and subversive fashion trends, whilst maintaining high-quality and an excellent fit. Body: 100% Cotton.