What it is: A raincoat for your lashes, No Smudge Mascara is a long-wearing, waterproof product that defines, curls and lengthens lashes without smudging, clumping or flaking. Wear it alone or layer over any other Bobbi Brown mascara formula to make it instantly waterproof.Who it's for: It's for any woman who wants a waterproof, long-wearing, smudge-resistant mascara.Why it's different: The buildable formula creates natural to dramatic looks depending on how many coats are applied. The patented brush coats individual lashes evenly.How to use: Brush through your lashes, starting at the base of the lash line and working up the length of lashes to the tips. Apply a second coat if desired. Remove with Instant Long-Wear Makeup Remover.Bobbi's tips: Add a coat of No Smudge Mascara on top of any other mascara formula to instantly waterproof the look. When applying mascara, hold the wand parallel to the floor and brush from the base of the lashes to the tips, rolling the brush as you go. Brand: Bobbi Brown. Style Name:Bobbi Brown 'No Smudge' Mascara. Style Number: 681057. Available in stores.