A true original. This award-winning long-wearing eyeliner offers the precision of liquid liner with the ease of a gel-based formula—all with 12 hours of waterproof and sweat- and humidity-resistant wear. Awarded "Best Beauty Buys" in Instyle Magazine (April 2015 & May 2016). Awarded the "Icon Reward" in Essence Magazine (April 2015). Featured in Allure Magazine (May 2016). Highly pigmented, this gel formula delivers subtle to dramatic looks that are easy to apply, long-wearing, and won't smudge or fade. Dip the tip of the Ultra Fine Eyeliner Brush (sold separately) into Long-Wear Gel Eyeliner, being sure to coat both sides of the brush. Wipe off any excess on a tissue. Working quickly, apply liner in short, even strokes close to the lash line, from the inner to the outer eye corner.
A new take on tradition—this highly pigmented, incredibly blendable formula was inspired by classic kohl. Featuring a uniquely soft texture and built-in smudger, it goes easily from subtle to dramatic in seconds. Comes in six super-saturated, shades that blend quickly with the convenient dual-ended smudger. Apply in the inner eye or along the eyelid to create a defined or smokey eye look. Can be easily blended across the eyelid with the smudger. Sold with a sharpener.
Specially formulated to stay put for 12 hours—it's waterproof, smudge- and transfer-resistant—this richly pigmented pencil glides on smoothly and delivers intense definition. Includes a sharpener to ensure pencil-point precision. Pigment-rich color applies easily and precisely and wears for hours. Apply as close to the lash line as possible and line the entire length of the lid. Use short strokes for the most natural effect.
The little black dress of liners, you never want to be without best-selling Long-Wear Gel Eyeliner in Black Ink. This set has one for home and one for your bag, so it's always on hand. A $77 value, yours for $50. Set Includes: Mini Instant Long-Wear Makeup Remover (30ml) Mini Ultra Fine Eye Liner Brush (3.5"L) Two Full Size Long-Wear Gel Eyeliner in Black Ink (0.1oz./3g) Anyone who wants a long-lasting, perfectly defined eye for day or night. Highly-pigmented, waterproof and sweat- and humidity-resistant, this formula offers the precision of a liquid liner with the ease and feel of a gel. Includes a Mini Ultra Fine Eye Liner Brush and Mini Instant Long-Wear Makeup Remover for effortless application and cleanup. Dip the tip of the Mini Ultra Fine Eye Liner Brush into Long-Wear Gel Eyeliner, evenly coating both sides of the brush. Wipe off any excess on a tissue. Working quickly, apply liner in short, even strokes close to the lash line, from the inner to the outer eye corner. Dampen tissue or cotton ball with Instant Long-Wear Makeup Remover and gently swipe over eye makeup.
Meet the new black—this rich, chocolately brown-black shade gives eyes gorgeous dimension and slightly softer definition. Infused with flecks of light-catching sparkle, it's your perfect holiday liner. A $36 value, yours for $25. Set Includes: Mini Long-Wear Gel Eyeliner in Black Scotch (1.5g) Mini Ultra Fine Eyeliner Brush (3.5"L) Mini Instant Long-Wear Makeup Remover (30ml) Get the precision of a liquid liner with the ease of a gel-based formula. Long-Wear Gel Eyeliner glides on smoothly and precisely, then quickly dries down to a long-wearing, water-resistant finish. Instant Long-Wear Makeup Remover gently and quickly removes long-wearing and waterproof makeup as it conditions and refreshes. Use the Mini Ultra Fine Eyeliner Brush to apply Long-Wear Gel Eye liner along the top lashline. Make sure liner is visible with eyes open. Shake Instant Long-Wear Makeup Remover before using, then apply to a clean cotton pad and gently wipe over the eye area. Rinse with warm water.
Turn up the smolder with this 2-in-1 version of our best-selling Long-Wear Gel Eyeliner formula—with two complementary shades, it's all you need for a range of dimensional liner looks. The original gel liner—this cult-favorite gives you the look of liquid liner without the fuss (plus, it's practically indelible). Use it to create everything from a clean, crisp line to a bold cat eye—the pigment-rich color instantly makes eyes pop. Once it sets, you get 12 hours of waterproof, sweat- and humidity-resistant wear (and zero flaking or fading). Use the Dual-Ended Ultra Fine/ Ultra Precise Eyeliner Brush (sold separately) to line the top and bottom lashline, making sure top liner is thick enough to be visible with eyes open. To add depth and dimension, use the second shade in the liner duo to double up your top liner.
An all-new, limited edition pairing of our best-selling Eye Shadow and a mini version of cult-favorite Long-Wear Gel Eyeliner—this instant-drama palette is all your eyes need, all season long. Includes a Mini Dual-Ended Eye Shadow / Ultra Fine Eye Liner Brush. A $106 value, yours for $55. Three complementary cool-grey shadows in matte finishes are ideal for creating an easy everyday smokey—layer, blend, build, there’s no getting it wrong. Our pigment-rich, smudge-proof Long-Wear Gel Eyeliner lets you add fuss-free definition, whether you want an everyday liner look or something more striking. For a classic smokey eye look, use the Eye Shadow brush end to apply French Grey from lashline to crease; then blend Fog on top to build intensity. Blend Metallic Eye Shadow in Pink Moon on top for festive shimmer. Use the Eye Liner brush end to line the upper and lower lashlines with Long-Wear Gel Eyeliner in Caviar Ink, making sure lines connect at the corners of the eye.