Beautiful lips should last all day. Our lush, luxurious color lasts for 12 hours and keeps your lips feeling soft and moisturized. Ultra-conditioning and hydrating, new Beautiful Color Moisturizing Lipstick glides on easily and immediately makes your lips feel smooth and moisturized. Better still, the exceptional color lasts without feathering or fading. The secret? Beautiful Color Moisturizing Lipstick is infused with Volulip™ to help seal in moisture giving your lips a fuller appearance. Volulip™ has been shown to increase the look of lip volume by 15% and firmness by 13%. 96% of women saw an improvement in lip softness and smoothness after just one use. For extended wear, pair with Beautiful Color Precision Glide Lip Liner. This creamy, high pigment formula defines lips with waterproof, smudge-proof color that lasts for 12 hours Based on a US clinical study of 30 women aged 25-65 over a 12 hour period. Based on one month in vivo testing on 21 women using a lip treatment product with 1% Volulip™. Volulip™ is used under the authorization of Sederma, Inc. Clinically and dermatologist tested.