Product Description Tiger Savers: Since we launched Look Mate We have celebrated great design, innovation and energised collaborations with top creative minds. Today we bring tigers into the equation. We teamed up with Designer HEDOF for WWF's Tiger Conservation Campaign. Since last century we lost 95% of this iconic species in the wild. Last year first time in decades the population of tigers increased and WWF still have an ambitious target to double wild tigers numbers to at least 6,000 by 2022, the next Chinese Year of the Tiger. Wear Tiger Socks by Hedof, raise the awareness of WWF's Tiger goals and look effortlessly cool. We will donate 20% of the proceeds to WWF. Care & Info Please follow the instructions on the packaging. Wash in 30 °C / 86 °F with similar colours. No tumble drying due to the nature of yarn used in the manufacture. Sizing L - UK 8-12 / EU 41-46 S - UK 4-7.5 / EU 36-40 Meet The Designer Look Mate adventure began life as two lists made by Vahan and his brother Vahagn in a London coffee shop. One was a list of people they wanted to work with, the other was a list of things they felt passionately about. In an unconventional twist on the normal business idea, they started by looking at products that would marry the two lists together and settled on what we now know as the distinctive Look Mate socks. The aim behind Look Mate has always been to work with aspiring creatives to bring a product that cuts above the rest in delivering a high quality everyday item. The designs commissioned are by anyone from architects to visual artists. They are then produced by a father-daughter team incorporating quality into the company’s DNA from day one. Lastly, the socks are tested time and time again until perfection is reached. The team at Look Mate may have started in an unusual way but their success has not been unusual at all, as the company deservedly goes from strength to strength, the result being a product that fulfills the brief as originally stated and one that the brothers are extremely proud of. In this short time Look Mate was featured in Design Museum and exhibited at Tokyo and London Fashion Week Men. The brand was featured in publications like Forbes, The Times and The Monocle to name few.