L'Oreal Infallible Le Rouge Lipcolor, Infinite Spice Color that Grabs Hold of You ...And Doesn't Let Go. Take your lips to the next level with Infallible® Le Rouge. This revolutionary and innovative formula delivers bold, luscious color that lasts all day long, making it the ultimate beauty indulgence. Infallible® Le Rouge Lipcolour offers up to 10 hours of vivid, hi-definition colour and shine, while hydrating Vitamin E keeps your lips moist and comfortable. Discover the truest color payoff in a creamy, conditioning base.