What it is: A waterproof version of the best-selling Smoky Lasha mascara that delivers volume, length, and intense pigment. What it does: MAKE UP FOR EVER Aqua Smoky Lash takes the ultra-pigmented, volume-enhancing formula that made the original such a hit and waterproofs it just in time for fun in the sun this summer.
What it is: A dark circle corrector and concealer collection for instant under-eye perfection. What it does: Instantly hide dark under-eye circles with Ultra HD Concealer's innovative range of concealers. Only a few drops are needed as a little goes a long way this formula. Featuring an Anti-Dark Circle Complex with Radiance Booster, this concealer support collagen to refresh and awaken the under-eye area. Along with filling and smoothing fine lines, its lightweight formula is infused with Pure Focus Pigments that reflect light to erase shadows, while the hylauronic spheres prevents moisture loss. Available in 14 shades that cover all skintone needs, the Ultra HD Concealer features shades that are also perfect for color correcting. For an instantly flawless complexion, choose from the peach color correcting shades to neutralize dark circlesthen, use a concealer shade to brighten the under-eye area. Apply in thin layers for the most natural resultonly a small amount is needed.
What it is: A collectible, eyeshadow palette with nine must-have Artist Shadow formulas in neutral tones. What it does: This palette features the coveted, easy-to-use Artist Shadow formula for endless eye looksranging from beautifully natural to highly artistic. With its advanced gel-powder formula blended with ultrafine pigments, each nude shade leaves a smooth, even finish that leaves lids ultra-saturated with highly-blendable, lasting color. The shades are organized in trios so you can effortlessly create chic, natural, and smoky looks. This palette includes an illustrated, step-by-step application techniques by MAKE UP FOR EVER's founder and creative director, Dany Sanz, to help you sweep on a number of eye-catching looks. This palette contains: - 9 x 0.06 oz Eyeshadow in I-528 Pearl, S-556 Taupe Gray, S-102 Onyx, I-514 Pink Ivory, D-562 Taupe Platinum, I-544 Pink Granite, ME-512 Golden Beige, ME-644 Iced Brown, D-652 Celestial Earth - Illustrated step-by-step application tips
What it is: A long-wearing, waterproof eye pencil that pairs ultra-creamy glide with instant color intensity. What it does: A pro artist favorite, Aqua XL Eye Pencil Waterproof Liner's superior, long-lasting formula will not smudge, crease, or fade until you remove it. Its innovative formula blends intense, rich color with a super-gliding texture. This versatile liner's smooth texture effortlessly glides onto lids without skipping or tugging while delivering intense, one-swipe color that lasts all day. Ideally applied with light pressure, this pencil is perfect for creating a tight line or smudging for a shadow effect. Available in 20 shades, it features shades that range from everyday neutrals to bright pastel pops. MAKE UP FOR EVER joined forces with pop star Charli XCX to create this collection of Aqua XL Eye Pencil Waterproof Eyeliners. Best known for her chart-topping hits, including "Boom Clap" and "Fancy" with Iggy Azalea and "I Love It" with Icona Pop, Charli's bold, artistic, transformative nature and energetic stage presence exemplify the creative spirit of MAKE UP FOR EVER and the Aqua XL collection. This product is an Allure Best of Beauty award winner.
What it is: A long-lasting, smudge-proof eyebrow corrector that fills, defines, and lengthens brows. What it does: Aqua Brow is a highly pigmented gel that enhances and reshapes natural brows. Its superior waterproof formula creates a strong hold while its high concentration of pigments allows for intense color payoff that will not fade. Aqua Brow's creamy gel texture gives an even, natural result that will last all day.
What it is: A creamy, creaseless formula that provides nonstop color. What it does: This eye shadow pencil glides on and stays put. The unbelievably blendable texture includes silica, so it applies effortlessly onto the eyelid and won't transfer. This highly-pigmented, waterproof, smudge-free shadow delivers immediate, intense color payoff. A retractable twist-up mechanism allows for quick and mistake-free application, and a sharpener makes it convenient to take this product to go for touchups. What else you need to know: This product is an Allure Best of Beauty winner.
What it is: A creamy, waterproof eyeshadow. What it does: Make Up For Ever Aqua Black Waterproof Cream Eyeshadow contains a creamy, long-lasting formula that makes it easy to create the perfect smoky eye. Its rich black pigment creates the ultimate defining line and its creamy texture creates a sultry, smudgy effect.
What it is: An all-in-one palette for easy, perfectly groomed brows. What it does: This all-in-one brow palette has everything you need to expertly fill, shape, groom, and define brows. The Pro Sculpting Brow Palette is an easy, multi-use compact that features three matte wet/dry powders, a universal cream-to-powder highlighter, an invisible brow wax, and a double-ended applicator. Easily blended to match your natural brow color, the powders fill and define, while the wax tames and grooms the brows. Finish off your look with the soft matte highlight on the brow bone to accentuate and define. Available in two shade combinations, this travel-friendly palette is a must-have tool for brow beginners to professional experts.
What it is: A multitasking makeup remover for sensitive eyes that removes the most stubborn waterproof makeup in one swipe. What it does: This ultra-gentle makeup remover instantly wipes away impurities and makeup. Creamy and lightweight, it easily wipes away any waterproof makeup that other cleansers leave behind. It leaves your skin feeling clean and refreshed without any greasy residue. Formulated with honey extract, this powerful yet soft formula moisturizes and soothes delicate skin. What it is formulated WITHOUT: - Parabens
What it is: A precision mascara that adds volume, length, and curl. What it does: This clump-free, volumizing mascara delivers long-lasting wear in one stroke. Using 4D technology, an exclusive microdefining wax complex envelopes the lash surface in ultrablack pigments for far-away impact and up-close precision. The dual-purpose, cone-shaped brush has a precision tip that separates lashes as the rounded base creates extravagant volume from any distance.