When MKI Miyuki Zoku’s founder, Vik Tailor, isn’t channelling the preppy aesthetic of the Japanese youth tribe that inspired his label’s name, he’s creating coolly minimal versions of streetwear. Cut from cotton jersey, this T shirt is embroidered with the brand name at the chest in neon stitching. At the hem, an equally unfussy rendition of the moniker is patched onto a contrasting tab. Minimalist logomania? We like it. MKI MIYUKI ZOKU cotton jersey T shirtPulls onCrewneck, ribbed neckline, short sleeves, brand logo print at front, brand embroidered patch at front, straight hem 100% organic cottonMachine washModel is 6ft and wears a size large