The Nike Air Max 90 Hyp Premium iD Shoe ICONIC STYLE, FUSED IN An icon of style that transcends the decades, the Nike Air Max 90 Hyp Premium iD Shoe has a super-comfortable fit and the same, unrivaled cushioning that's made Nike Air Max designs famous. But the innovative Hyp construction?along with a long list of color choices?is what makes this customizable version a sensation. CHOOSE YOUR COLORS For a super-sleek look, opt for a Ghost base color: white, black or grey. It colors up the base as well as the accent pieces on the upper, creating a more uniform design. Or choose the Solid blocking style to add bright, expressive colors like Pink Spark and Electric Green to all sections of your shoe. LEAVE YOUR MARK Tell your story. Add your name or favorite words of inspiration to the heels (independent left and right, eight characters or less). For a more traditional look, stick with the Nike Air logo. NIKE AIR MAX ORIGINS Nike's revolutionary Air-Sole unit made its way into Nike footwear in the late '70s. In 1987, the Nike Air Max debuted with visible air in its heel, allowing fans more than just the feel of Air-Sole comfort?suddenly they could see it. And just a few years later, the next-generation Nike Air Max 90 became a hit with both athletes and collectors by offering striking color combinations, lightweight performance and a cushioned ride.