Cap by Primitive Skateboarding, Tops things off nicely, Paneled crown, Eyelet vents, Curved peak, Adjustable strap. From the beanie right down to the board, Primitive Skateboarding decks you out in its head-to-toe skate apparel and accessories. Designed by a team of pro-skaters including founder Paul Rodriguez, the Californian-based brand offers a collection of graphic-print skateboards, coach jackets, tees and hoodies.