Pur Minerals Lip Lure is a rich and creamy liquid lipstick that delivers bold color and shine in one stroke. It's a hydrating lip lacquer that is sure to lure you in! Let your lips speak for you with beautifully bold color and brilliant shine! Pür's richly pigmented lip lacquers saturate your lips in true colour and pout-perfecting hydration. Using a unique, flocked showerhead applicator, this creamy, full-coverage liquid formula creates a showstopping look in just one stroke!