Why did IT Cosmetics create this product: To finally give women an ultra-addicting, ultra-plush all over powder brush that delivers flawless, airbrushed application. What is it: An ultra-luxurious, ultra-plush allover powder brush for flawless airbrushed application. Who is it for: Anyone who wants a flawless powder application for a smooth, even, airbrushed look. Also for anyone who just wants to experience an amazingly soft feeling of luxury on their skin. Why is it different: This high-quality synthetic brush is ultra-luxurious in feel. Its soft-touch rubberized jumbo handle makes application easy and enjoyable. The ultra-high brush hair count makes for the most effective distribution of powder for an airbrushed finish. Features 100% synthetic bristles. Vegan.