The Barbiecore aesthetic has gone viral—here’s what you need to take on the trend

Everyone has been buzzing about the Barbiecore trend since photos of the 2023 film “Barbie” started popping up on social media with Margot Robbie, the film’s title character, dressed in electric pink. The popularity of the hot pink hue has continued to grow, and now’s the perfect time to join in on the fun. 




The standout shade reigned supreme at Pierpaolo Piccioli’s Valentino Fall/Winter 2022 runway show. The entire Valentino Pink PP Collection is a singular hot pink hue, proving that the color is not just for now but is also set to be a favorite for next season. Celebrities have also been quick to jump on the Barbie-pink trend, too; rocking the saturated shade on and off the red carpet. It’s been recently spotted on the likes of Anne Hathaway, Lizzo, Hailey Bieber, Simone Ashley, Ariana DeBose, and many more stylish stars.


Whether you want to fully dive into the trend and wear head-to-toe pink or go for a more subtle approach with just a pop of pink, you can embrace the Barbiecore aesthetic in a way that suits your style. For those who really want to really channel their inner Barbie, consider adding the Archie Dress from Amanda Uprichard to your cart. The mini dress will instantly bring the vibe of the iconic doll into your wardrobe, and it’ll pair up nicely with pumps, sandals, and platforms. And speaking of platforms, you can match up Versace’s Medusa Aevitas Platform Pumps with a full hot pink look or pair them with neutral hues to let them be the star of the show. We love that the rhinestones embellishments around the shoe’s ankle straps will sparkle with every step. Balmain’s B-Buzz 23 Tote Bag is another stylish option for those who want to mix the high-impact hue into different looks with a photo-worthy accessory. The white structured bag features a shocking pink trim and strap that make it a standout style worthy of your attention.


For transitional weather, a piece to have on your radar for Barbiecore outfits is Gucci’s Brushed Wool Knit Cardigan. The classic cardigan silhouette gets a playful spin with a bright dose of color and eye-catching texture. We love it paired with blue denim for a daytime look when the temperature starts to dip. When it comes to a night out, Retrofête’s Celestia Skirt is a winner. The sparkling asymmetric mini skirt is ready for dinner and dancing with the girls. Go all out and style it with a hot pink top or swap in a black blazer to let the skirt really shine.

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