How The Fashion Industry Is Stepping Up To Fight Covid-19

The fashion world is working to aid healthcare workers in the battle against the corona virus. In the midst of the COVID-19 pandemic, Christian Siriano, Brandon Maxwell LVMH group and multiple fashion labels and companies have re-purposed their resources to provide doctors, nurses and other healthcare workers with essential equipment, like medical masks and gowns.

Last week New York Gov. Andrew Cuomo tweeted a public call to action for “creativity” to curb the lack of necessities needed by medical staff to prevent contraction of the virus. Christian Siriano responded via Twitter and offered his atelier resources and has since produced thousands of masks.

Gucci will stand with its global community to fight the COVID-19 pandemic by making two separate donations of 1 million euros each to crowdfunding campaigns. Gucci’s social channels will feature the official messages of @who to help spread useful information and prevention for the virus.

The Prabal Gurung team has been working tirelessly over the course of the last few weeks to finalize an actionable plan to manufacture PPE for medical workers and first responders who are on the front lines of the COVID-19 crisis.

"In response to this global crisis, we are now focusing our creative efforts on manufacturing PPE (personal protective equipment), starting with gowns," Maxwell wrote on Instagram. "We have spent the last week researching the appropriate medical textiles to create these gowns and are proud to provide these much needed items to the doctors and nurses on the front lines of this crisis."

Dior reopened their Baby Dior ateliers in Redon specifically to create face masks for essential workers outside of the medical field who still have to operate. 

Bvlgari is collaborating with its fragrance manufacturer, Industrie Cosmetiche Riunite, to make bottles of hand sanitizer in recyclable bottles. The bottles will be given to medical facilities and the Italian government, with plans to donate several hundred thousand within the next two months.